Client: Northern Powergrid

Director: Owen Cotterell

Link: Northern Powergrid Website

As part of Northern Powergrid’s CLNR (Customer Led Network Revolution) project, there was a need to explain the role of an integral piece of technology known as the Grand Unified Scheme – GUS.

GUS is a complex active network management (ANM) system designed by Siemens for use in the CLNR project. GUS pulls together the huge volume of data being monitored and collected out on the electricity network and helps read that information to control and optimise the performance of the network.

Northern Powergrid required an explainer animation to convey the functionality and power of GUS to an industry audience of varying specialist knowledge in an accessible way. This was the result.